The 2025 Shanghai Bay Jinshan City Beach Music & Beer Festival officially kicked off on Friday and will run for six days over the coming weekend. The event gathers renowned beer brands, integrating food, performances, and special collaborations with Legoland Shanghai Resort.

Covering an area of over 10,000 square meters in the Jinshan district beach area, the venue is divided into five functional zones: the stage area, beer exhibition zone, market zone, amusement zone, and seating area. The 100-square-meter beer exhibition zone showcases craft beers and low-alcohol cocktail mixes.