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Rise of 'granfluencers' boosts confidence, silver economy

Elderly embrace online fame and inspire fellow retirees, as experts call it praiseworthy but caution on health risks

By CHENG SI | China Daily | Updated: 2025-10-07 08:50
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Screenshots of the Douyin social media accounts of granfluencer "Grandpa Beihai and Uncle Mona". CHINA DAILY

Experts also noticed the challenges Wang and the elderly have encountered while making efforts to be in tune with the times. They have also reminded the elderly to avoid scams because of their inexperience with electronic products and emerging technological advancements like artificial intelligence.

"Though the population of senior netizens and granfluencers has recorded growth in recent years, the number is still small, and they will face problems using the trending technologies," said Ye Mingrui, the vice-dean, adding that a resolution requires joint efforts from the government and platforms.

"The government can give some supportive policies to platforms such as tax reduction incentives. The platform itself, I think, will put more effort into elderly-oriented modifications after the senior netizens and users keep rising," he said.

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