Tickets have been in major demand, with 2,100 tickets for popular Identity V sessions sold out in 2 seconds on Nov 21, the opening day of sales. With Valorant 2-day passes, business district discounts and a free-to-enter Jing'an digital symbiosis cultural market, the event aims to convert esports traffic into consumption growth.

"We aim to lower the threshold for spectators, allowing more citizens to participate and realize mutual empowerment between the event and commerce," said Ma Jiabin, director of the Jing'an district sports bureau.