"We're not going to play in every category," Braun said. "We are focusing on quality, scale and segments where we believe we have the right to win—and that is now starting to pay back."

Coca-Cola China expanded its product portfolio to capture evolving consumer preferences. New offerings in the quarter included Coca-Cola Prebiotics, Sprite + Tea, and functional beverages such as Minute Maid Vitamin C Citrus, targeting consumption scenarios ranging from meals to sports.

Coca-Cola has stepped up efforts to connect with consumers through culturally tailored marketing and product innovation. During the Chinese New Year, the company launched an AI-enabled campaign inspired by traditional Chinese art, allowing consumers to create personalized digital portraits via connected packaging.

The company also introduced a limited-edition "Year of the Horse" fireworks can packaging, incorporating zodiac imagery and embroidery-inspired design elements.

wangzhuoqiong@chinadaily.com.cn