[Video/Shanghai Municipal Commission of Commerce]

The 2026 Shanghai Summer International Consumption Season kicked off its worldwide roadshow in Barcelona, Spain, on May 8, inviting international visitors to experience the vibrant allure of Shanghai this summer.

The occasion featured the premiere of the captivating promotional video titled "This is Shanghai Summer", along with AgiBot X2, an advanced multilingual robot ambassador. AgiBot X2 engaged the global audience with an immersive introduction to Shanghai's unique offerings.

In celebration of 25 years of friendship between Shanghai and Barcelona, five prominent Spanish representatives were appointed as global experience ambassadors and are set to visit Shanghai to share their firsthand insights with the world.

The annual Shanghai Summer embodies the spirited essence of the season through a dynamic blend of culture, travel, sports, and entertainment. This year, Shanghai promises a variety of tailored experiences designed for international travelers, ranging from pop culture and fitness to traditional Chinese aesthetics and urban exploration.

In a bid to enhance accessibility and excitement, China Eastern Airlines announced its Shanghai Summer-themed flights. The inaugural service is scheduled to depart from Barcelona to Shanghai on May 25, with themed services extending to routes connecting Shanghai with cities such as Geneva, Cairo, Rome, and Sydney.

Now in its third year, the 2026 Shanghai Summer builds on the success of previous editions, which have significantly boosted international visitor numbers and foreign bank card spending. As Shanghai opens its arms to the world, this celebration promises an unforgettable summer experience for everyone.