As more Chinese companies expand globally, the public relations (PR) and investor relations (IR) communities are faced with the challenge of finding the best way to communicate with foreign media and get their stories across to their target audience.

John Williams, managing director of Xinhua PR Newswire (XPRN), recently discussed how the corporate information distribution service has helped thousands of Chinese companies tell their stories to the world, enlarging their influence and media exposure in different countries.

A newspaper and wire service industry veteran with more than 40 years' experience, Williams has been at the forefront of many of major innovations in the PR/IR wire service industry through an intense focus on customer service and media relations.