Now a star company well known for its landmark acquisition of Volvo, Zhejiang Geely Holding Group was only a small company 13 years ago when it started to make cars.

The former refrigerator and motorcycle manufacturer based in eastern Zhejiang province began by producing only low-end vehicles in 1997 due its lack of experience and technologies.

Its founder Li Shufu has a motto then -" to build good cars that common people can afford".