Without their OK, top soccer players become trademarks
By Zhang Zhao | China Daily | Updated: 2012-06-28 08:16
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Euro Cup poster at a Nanjing electronics store, which is used to attract shoppers and promote sales. Provided to China Daily |
Philipp Lahm, Cristiano Ronaldo and Andres Iniesta are world-popular soccer stars, but they have also attracted attention that they might not want - from Chinese companies registering their names as trademarks.
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