The Qiandaohu Scenic Area of Chun'an County, east China's Zhejiang Province, showed its innovative approach to tourism on Sept 7.

?Visitors take bottled water.[Photo provided to chinadaily.com.cn]

The visit, themed "Picturesque Zhejiang", aims at exploring and promoting the hidden charms and natural beauty of Zhejiang.

Representatives of more than 50 national media organizations received a can of beer in return for collecting trash such as bottles and bags to be thrown away. The beer was made from the clean water of Qiandaohu Lake.

?A tourism promotion on the Picturesque Zhejiang.[Photo provided to chinadaily.com.cn]

The representatives also cycled along a 15-kilometer green path. They received a certificate after finishing.

At a tourism promotion on a boat called Picturesque Zhejiang, representatives celebrated the ending of the activities in Qiandaohu Scenic Area.